The Dark Side of the M-pire
Mar. 30th, 2005 10:38 am

It was bound to happen sooner or later.
Not even those pesky M&M characters can resist the dark side of the Force.
For the first time ever M&M's are offering DARK chocolate M&Ms... weeeeee!
And to promote it the took over NYC! If you were anywhere near Times Square yesterday you may have noticed a ton of 501st stormtroopers, Darth Vader and of course, a gigantic lifesized X-wing!
Read more about it here on starwars.com.
Check out this hilarious trailer here:
http://www.chocolatempire.com
Also be sure to read all about the commercial and why it's so dang cool here:
http://www.starwars.com/episode-iii/release/promo/news20050324.html