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bonniegrrlThis MIGHT have been a believable example of transmedia where marketing folks use Facebook, Wikipedia, Youtube and a blog to promote a UFO game or movie or whatever it is, if it weren't for the fact that the reporter in the Youtube clip is Will from "Will & Grace." Note to marketing guys: viral campaigns don't work if you're trying to pass off well-known actors as reporters and other normal folks. You didn't see Matthew Perry in Cloverfield YouTube news reels for a reason. It's called "Believability."
What Happened In Piedmont? Fake Youtube Clips
What Happened in Piedmont? viral campaign blog
Andrew Tobler fake Facebook Profile
