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Fashion designer Diesel recently held a fashion show in Florence that featured 3D holographic sea creatures accompanying the fashion designs. The art is amazing and very fluid, like creatures from the deep sea or another world.
True fashionistas might also recall the innovative use of similar technology on the catwalk from the 2006 Alexander McQueen Fashion Show which featured a ghostly hologram of supermodel Kate Moss.
More info here on boingboing.net and CR Blog