bonniegrrl | Lo-Fi Dancing Robot? Now That's My Kind of Ad!

The folks at Stride Gum get it when it comes to advertising online.
Instead of the usual Whack-A-Mole ads, or some weird faux-punked webcam ads
I see everywhere, they have the brains to show a guy dressed as a robot doing the robot dance moves!
Pure entertainment.

I saw their animated ad on the front of Myspace.com today,
and did something I never do with online ads.
I CLICKED IT TO SEE MORE. *gasp*

Their site is really entertaining. The video surveillance section alone made me chuckle aloud. And they have a Battle of the Bands contest where you create your own band from their animated selections like a Thermin player, tuba player, beatboxer, tap dancing ukulele player, washboard player, cowbell hitter, drummer, guitar players, keyboardist, flutist, steel drummer, pright bassist, and of course THE DANCING ROBOT himself -- Jonathan Robostein -- who sounds a lot like a old skool Nine Inch Nails sequence. Sweet!

I called mine DROIDZILLAS!

Good stuff. I hope more advertising firms are inspired by these kids.
Check it out.