7-11 stores turn into 'Simpsons' Kwik-E-Marts!

The Kwik-E-Marts, along with the 6,000 other 7-11s around North America will sell Simpsons-themed treats during the month-long promotion. Among them: Buzz Cola, Krusty-O's cereal and Squishees, the slushy Slurpees knockoff.

It's all part of a campaign to hype next month's opening of "The Simpsons Movie" based on the long-running cartoon show.

Check out the photos here on simpsonskwikemart.blogspot.com

Is Bottled Water a Scam?

I'm a sucker for packaging, and quite frankly I thought all bottled water was the same. Guess not.

According to this article by Fast Company:

But bottled water isn't healthier, or safer, than tap water. Indeed, while the United States is the single biggest consumer in the world's $50 billion bottled-water market, it is the only one of the top four--the others are Brazil, China, and Mexico--that has universally reliable tap water. Tap water in this country, with rare exceptions, is impressively safe. It is monitored constantly, and the test results made public. Mineral water has a long association with medicinal benefits--and it can provide minerals that people need--but there are no scientific studies establishing that routinely consuming mineral water improves your health. The FDA, in fact, forbids mineral waters in the United States from making any health claims.

And for this healthy convenience, we're paying what amounts to an unbelievable premium. You can buy a half- liter Evian for $1.35--17 ounces of water imported from France for pocket change. That water seems cheap, but only because we aren't paying attention.

In San Francisco, the municipal water comes from inside Yosemite National Park. It's so good the EPA doesn't require San Francisco to filter it. If you bought and drank a bottle of Evian, you could refill that bottle once a day for 10 years, 5 months, and 21 days with San Francisco tap water before that water would cost $1.35. Put another way, if the water we use at home cost what even cheap bottled water costs, our monthly water bills would run $9,000.

Read the entire article here:
Message in a Bottle

Diesel 'Liquid Space' Holographic Fashion Show

Fashion designer Diesel recently held a fashion show in Florence that featured 3D holographic sea creatures accompanying the fashion designs. The art is amazing and very fluid, like creatures from the deep sea or another world.

True fashionistas might also recall the innovative use of similar technology on the catwalk from the 2006 Alexander McQueen Fashion Show which featured a ghostly hologram of supermodel Kate Moss.

More info here on boingboing.net and CR Blog