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Feb. 6th, 2008
Blogger Toolkit for Online Movie Marketing
Feb. 6th, 2008 03:48 pmThe movie site for The Signal has an interesting component to its site for viral and grassroots marketing. It's called a Blogger's Tool Kit.
The online toolkit includes video trailer embed codes, photos and slideshows, film info, buddy icons, wallpapers, animations and more to be placed on personal web sites, blogs and Myspace pages.
It's very interesting to me to see more and more movie companies embrace its potential fan base as well as bloggers and online press, instead of yell at them for snagging official photos for their sites or copying trailers to Youtube. I genuinely believe that if you give bloggers embed video codes, access to EPKs and images, and make fun widgets, and give them content to use on their own web sites, blogs and social networking profiles, they'll promote your movie, TV show, comic book, ARG, video game, etc. Which in turn creates more authentic buzz for your property.
Bloggers aren't the enemy. And they could very well make or break your project. So a little love like this sure doesn't hurt. The folks who are promoting The Signal get it.
The online toolkit includes video trailer embed codes, photos and slideshows, film info, buddy icons, wallpapers, animations and more to be placed on personal web sites, blogs and Myspace pages.
It's very interesting to me to see more and more movie companies embrace its potential fan base as well as bloggers and online press, instead of yell at them for snagging official photos for their sites or copying trailers to Youtube. I genuinely believe that if you give bloggers embed video codes, access to EPKs and images, and make fun widgets, and give them content to use on their own web sites, blogs and social networking profiles, they'll promote your movie, TV show, comic book, ARG, video game, etc. Which in turn creates more authentic buzz for your property.
Bloggers aren't the enemy. And they could very well make or break your project. So a little love like this sure doesn't hurt. The folks who are promoting The Signal get it.